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SUMMARY

Surge For Startups

Startups are focused on their core technology and typically don’t have the in-house marketing capabilities necessary to ramp in this very early phase. It can be both difficult and time consuming to assemble a marketing team, a network of traditional agencies, and the modern technology necessary to get impact both fast and cost effectively. 

Surge provides strategic marketing guidance and offers a proven, turnkey set of marketing essentials to get you in market fast and humming cost-effectively. 

In addition to the initial acceleration, you can get ongoing outsourced support through Surge Marketing as a Managed Service. Now, you have access to enterprise-class marketing that fits your unique start-up needs AND your budget. Finally, you can use marketing as your strategic advantage.

Challenges In The Startup Space

Right Talent Is Hard To Access And Takes Time

Seasoned CMOs are retained at higher comp levels at bigger companies, junior talent on point at a startup isn’t enterprise ready; takes time to get the right people.

Most Agency Models Aren’t Cost Effective & Integrated

Based on siloed specialists on retainer delivering custom services with different processes & methods; also need industry SaaS experience.

Need To Accelerate And Not Get Behind The Curve

Small companies need a way to quickly launch and build momentum and today’s current model takes too long or doesn’t get done so later it’s a bigger problem.

MARTECH Is Either Too Expensive Or Too Light

Enterprise class tech is expensive and requires teams & IT to support it, consumer martech doesn’t fit B2B GTM motion.

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Current Approach Isn’t Built For Founder/VC Value Horizons

Investors need impact and growth fast, without the overhead expenses required by adopting a modern enterprise GTM model.

Initial Startup Marketing Journey

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Solution Elements

Exclusive, Marketing Managed Services for B2B Software Startups
Positioning, Branding & Launch

Clearly define who you are and what you do

Market Segmentation & Funnel Commits

Define market segments to target and model ACV bookings across channels

Budget, Mix & Digital Engine

Create marketing plan, budget, mix and execution engine

Resource Planning & Talent

Activate best resources that offer bounded deliverables at the right cost

Content, Campaigns & Amplification

Execute programs with sales that generate awareness and leads

Two Phases Of Offerings

Gets companies going, and provides easy way to launch foundational programs out of the gate

Surge Acceleration Package for Software Startups

Strategic Positioning

We help you create your core positioning and messaging platform to use across all marketing vehicles

Branding

We can develop all your brand assets; web design, PPT, digital marketing templates, logos, etc.

Marketing Communication Launch

Get turnkey PR, social and comms launch services, we manage the launch for you

Outsourced Web & Digital Engine

No need to purchase outside marketing automation or digital tools separately; we stand up a light martech stack for you until you decide the best time to bring it in house

Surge Marketing as a Managed Service for Startup

Outsourced Campaign Activation

We set up digital campaigns, prospect engagement  and webinars for you

Ongoing Content Development & Comms Support

Execute announcement, content development and social engagement

Outsourced Web Maintenance & Expansion

This will be somewhat custom based on what web platform companies already have

Strategic Advisory & Strategic Planning

Market segmentation, buyer journey and more formal marketing plan & budget; option for broader advisory

Solution Elements

Exclusive, Marketing Managed Services for B2B Software Startups
Right Fit Tools For A Startup

Won’t waste money on things they don’t need

Right Talent And Team

Right experience and right level of support for less cost

Right Fit MAP System

Light MAP system while waiting for a larger CRM implementation

Fully Optimized Budget

Right balance of ST/LT execution

Funnel Targets Set Across GTM

Everyone is aligned in achieving the targets

Integrated Program, Leveraged Content

Gets better impact overall

Right UVP and Messages

Clear messaging that is committed to

Targeted Customer And Prospect Engagement

Precision lead generation and nurture programs

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