SUMMARY
Surge For Startups
Startups are focused on their core technology and typically don’t have the in-house marketing capabilities necessary to ramp in this very early phase. It can be both difficult and time consuming to assemble a marketing team, a network of traditional agencies, and the modern technology necessary to get impact both fast and cost effectively.
Surge provides strategic marketing guidance and offers a proven, turnkey set of marketing essentials to get you in market fast and humming cost-effectively.
In addition to the initial acceleration, you can get ongoing outsourced support through Surge Marketing as a Managed Service. Now, you have access to enterprise-class marketing that fits your unique start-up needs AND your budget. Finally, you can use marketing as your strategic advantage.
Challenges In The Startup Space
Right Talent Is Hard To Access And Takes Time
Seasoned CMOs are retained at higher comp levels at bigger companies, junior talent on point at a startup isn’t enterprise ready; takes time to get the right people.
Most Agency Models Aren’t Cost Effective & Integrated
Based on siloed specialists on retainer delivering custom services with different processes & methods; also need industry SaaS experience.
Need To Accelerate And Not Get Behind The Curve
Small companies need a way to quickly launch and build momentum and today’s current model takes too long or doesn’t get done so later it’s a bigger problem.
MARTECH Is Either Too Expensive Or Too Light
Enterprise class tech is expensive and requires teams & IT to support it, consumer martech doesn’t fit B2B GTM motion.
Current Approach Isn’t Built For Founder/VC Value Horizons
Investors need impact and growth fast, without the overhead expenses required by adopting a modern enterprise GTM model.
Initial Startup Marketing Journey
Solution Elements
Exclusive, Marketing Managed Services for B2B Software Startups
Positioning, Branding & Launch
Clearly define who you are and what you do
Market Segmentation & Funnel Commits
Define market segments to target and model ACV bookings across channels
Budget, Mix & Digital Engine
Create marketing plan, budget, mix and execution engine
Resource Planning & Talent
Activate best resources that offer bounded deliverables at the right cost
Content, Campaigns & Amplification
Execute programs with sales that generate awareness and leads
Two Phases Of Offerings
Gets companies going, and provides easy way to launch foundational programs out of the gate
Surge Acceleration Package for Software Startups
Strategic Positioning
We help you create your core positioning and messaging platform to use across all marketing vehicles
Branding
We can develop all your brand assets; web design, PPT, digital marketing templates, logos, etc.
Marketing Communication Launch
Get turnkey PR, social and comms launch services, we manage the launch for you
Outsourced Web & Digital Engine
No need to purchase outside marketing automation or digital tools separately; we stand up a light martech stack for you until you decide the best time to bring it in house
Surge Marketing as a Managed Service for Startup
Outsourced Campaign Activation
We set up digital campaigns, prospect engagement and webinars for you
Ongoing Content Development & Comms Support
Execute announcement, content development and social engagement
Outsourced Web Maintenance & Expansion
This will be somewhat custom based on what web platform companies already have
Strategic Advisory & Strategic Planning
Market segmentation, buyer journey and more formal marketing plan & budget; option for broader advisory
Solution Elements
Exclusive, Marketing Managed Services for B2B Software Startups
Right Fit Tools For A Startup
Won’t waste money on things they don’t need
Right Talent And Team
Right experience and right level of support for less cost
Right Fit MAP System
Light MAP system while waiting for a larger CRM implementation
Fully Optimized Budget
Right balance of ST/LT execution
Funnel Targets Set Across GTM
Everyone is aligned in achieving the targets
Integrated Program, Leveraged Content
Gets better impact overall
Right UVP and Messages
Clear messaging that is committed to
Targeted Customer And Prospect Engagement
Precision lead generation and nurture programs