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2025 AXIOM Business Book Awards Bronze - Business Technology

2024 North American Book Award Silver - Business Entrepreneurial
2024 Goody Business Book Awards - Gamechanger
2024 Goody Business Book Awards - Technology
2024 Best Book Award - Finalist

POWER OF SURGE

Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value

Small- to mid-sized B2B software CEOs and investors continue to struggle with the ‘CMO and sales execution problem’ and the impact strategic marketing can drive across the entire GTM motion. It’s not always clear how to best achieve aggressive growth targets using today’s digital-first models. Facing bigger competitors with bigger budgets requires new paradigms, a unified strategy, and more modern methods that only a fraction of companies have figured out how to do well. This book is a transformative guide that promises to help CEOs get the results they want, the ROI they expect, and the valuations they deserve. If you want to win the ocean race of your life, this book is for you.

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POWER OF SURGE is a strategic companion for CEOs, founders, and investors and it provides a roadmap to not only stay afloat in today's ever-evolving world, but to surge ahead, leveraging the five transformative principles of SURGE to unlock hidden value and achieve sustained success in the digital-first era.

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Who this book is for
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About the Author

Holly Rollo

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HOLLY ROLLO is a B2B technology veteran with over three decades of experience leading major turnarounds, transformations, and transactions for multinationals, startups and everything in between. As a former executive, she founded Surge Strategies, a strategic GTM advisory firm helping B2B software CEOs drive growth and scale. She is a passionate mentor to aspiring CROs, CMOs and women in technology. 

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ABOUT

Whether you are a hyper-growth business, a start-up or a turnaround, the through lines are strategy, speed and impact next quarter - and you can’t wait for an enterprise-class GTM engine in a year. Surge delivers strategic GTM services designed to rapidly transform your market position in just three months, so you can focus on execution and get your desired outcomes quicker.

© Copyright Surge Strategies LLC. All Rights Reserved.

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